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Privacy Policy

SNG Barratt treats the privacy of its customers and visitors to its websites very seriously and we take appropriate security measures to safeguard your privacy. We developed this Privacy Policy to provide you with information on how we process the Personal Information you share with us and that we hold about you, including how we collect, process, protect and share that data. This policy was written in English. To the extent a translated version conflicts with the English version, the English version controls.

What is Personal Information?

Personal Information is information relating to an identified or identifiable natural person. An identifiable natural person is one who can be identified, directly or indirectly, by reference to an identifier such as a name, an identification number, location data, an online identifier or to one or more factors specific to the physical, physiological, genetic, mental, economic, cultural or social identity of that natural person.We do not consider personal information to include information that has been anonymised or aggregated so that it can no longer be used to identify a specific natural person, whether in combination with other information or otherwise.

Children

Our products, services and websites are not intended for children. We do not knowingly collect personal information from users deemed to be children under their respective national laws. If we learn that we have collected personal data from a child, we will take steps to delete the information as soon as possible.

Data Controller and Data Protection Officer

Your personal data collected by SNG Barratt is controlled by SNG Barratt Group Ltd. located at The Heritage Building, Stourbridge Road, Bridgnorth, Shropshire, WV15 6AP, United Kingdom.SNG Barratt’s Data Protection Officer is located at the same address and can also be reached by email at privacy@sngbarratt.com

Privacy Policy Updates

We may update this Privacy Policy from time to time as we improve our current offerings and as technologies and laws change. You can determine when this Privacy Policy was last revised by referring to the “Last updated” at the top of this page. Any changes will become effective upon our posting of the revised Privacy Policy.We will provide notice to you if these changes are material and, where required by applicable law, we will obtain your consent. This notice will be provided by email or by posting notice of the changes on the SNG Barratt websites that link to this Privacy Policy.

PROCESSING OF PERSONAL INFORMATION
Personal information that is processed when you create an account:

When you create a website account, we ask you to provide your name and email address.

When you create an account with a branch of SNG Barratt, we ask you to provide your name, email address and contact telephone number.

Purpose and Legal Ground:

SNG Barratt processes your email address because you use your email address and your password to sign in to your website account.

The legal ground for processing your email address for this purpose is based on our legitimate interest in protecting the security of your account.

SNG Barratt also processes your name, email address and contact telephone number for the purpose of conveying important information about your account and the products that you have purchased. For example, important product safety information, account security notifications and material changes to this Privacy Policy.

The legal ground for processing your name, email address and contact telephone number for these purposes is our legitimate interest in providing important safety and security information and material changes to this Privacy Policy.

If you provide your opt-in consent to receiving marketing information from SNG Barratt, we will also process your name and email address for the purpose of sending you marketing information about our products and services.

The legal ground for processing your email address for this purpose is your consent.

You may withdraw your consent at any time by changing your marketing preferences in your website account, by contacting your SNG Barratt branch or by unsubscribing using the link at the bottom of our marketing emails.

The marketing emails you receive from SNG Barratt are based on the details you have provided in your SNG Barratt account, your locale indicated by your Internet Protocol (IP) address, the types of products you have purchased and the time period since your last purchase.

The legal ground for processing this data for this purpose is our legitimate interest in reducing the number of marketing emails sent to each individual by selecting which accounts receive a particular marketing email rather than sending every marketing email to every account that has consented to receiving marketing emails.

SNG Barratt also processes your name, email address, contact telephone numbers and mailing address details provided by you to identify your account when you interact with our customer support representatives.

The legal ground for this processing is our legitimate interest in providing quality customer support.

Personal information that is processed when you communicate with us:

When you interact with SNG Barratt via email, telephone, online or in person, we collect personal information, such as your name, mailing address, phone number, email address and contact preferences.

We may also create event logs that are useful for diagnosing product or service performance-related issues, and capture information relating to the support or service issue. To improve customer service, subject to applicable laws, we may also record and review conversations and analyse any feedback provided to us through voluntary customer surveys.

With your consent, we may sign in to your website account to help diagnose, troubleshoot and resolve your issue.

Purpose and Legal Ground:

We use this information to provide you with customer and product support and to monitor the quality and types of customer and product support we provide to our customers.

The legal ground for processing this information for these purposes is our legitimate interest in providing quality product and service support.

The legal ground for signing in to your website account is consent, which you may withdraw.

Personal information that is processed when you request a quote:

When you request a quote from a branch of SNG Barratt, we will collect your name, email address, billing address, delivery address and telephone number.

Purpose and Legal Ground:

We collect these details so that we can process your request and supply a quote.

The legal ground for processing this information for these purposes is performance of a contract.

We may also process your personal data as part of our fraud detection processes.

The legal ground for processing your personal data for that purpose is our legitimate interest in protecting SNG Barratt and our customers from attempts to engage in fraudulent transactions.

Personal information that is processed when you make a purchase:

When you make a purchase with a branch of SNG Barratt or via our websites, we will collect your name, email address, billing address, delivery address and telephone number.

Purpose and Legal Ground:

We collect these details so that we can process your order and fulfil your purchase.

The legal ground for processing this information for these purposes is performance of a contract.

We may also process your personal data as part of our fraud detection processes.

The legal ground for processing your personal data for that purpose is our legitimate interest in protecting SNG Barratt and our customers from attempts to engage in fraudulent transactions.

DIRECT MARKETING

We may use your personal data to send you direct marketing communications about our products and services. This will be in the form of email, post or targeted online advertisements.

Where we require explicit opt-in consent for direct marketing in accordance with the Privacy and Electronic Communications Regulations we will ask for your consent. Otherwise, for non-electronic marketing or where we can rely on the soft opt-in exemption under the Privacy and Electronic Communications Regulations, we will be relying on our Legitimate Interests for the purposes of GDPR to provide information about our products and services which may be of interest, to create audience segments for the purpose of carrying out targeted marketing, to enrich data which we use to provide marketing content to you in a better and more personal way.

You have a right to stop receiving direct marketing at any time – you can do this by following the opt-out links in our emails or by contacting us at unsubscribe@sngbarratt.com.

We may also use your personal data for customising or personalising advertisements, offers and content made available to you based on your visits to and/or usage of our websites or other mobile applications, platforms or services, and analysing the performance of those advertisements, offers and content, as well as your interaction with them. We may also recommend content to you based on information we have collected about you and your viewing habits. This constitutes ‘profiling’, and further information is provided below.

Profiling

‘Automated Decision Making’ refers to a decision which is taken through the automated processing of your personal data alone – this means processing using, for example, software code or an algorithm, which does not involve any human intervention. We do not carry out any automated decision making, however we may carry out profiling using automated processing to tailor marketing materials for a specific customer.

Where we have permissions to send a consumer marketing updates, we may use profiling to ensure that marketing materials are tailored to your preferences and to what we think you will be interested in.

COOKIES AND SIMILAR TECHNOLOGIES

We use third-party analytics service providers to collect certain information when you visit our websites to help analyse how you and other visitors engage with SNG Barratt websites and to compile aggregate statistics about site usage and response rates.

This information includes IP address, geographic location of the device, browser type, browser language, date and time of your request, time(s) of your visit(s), page views and links that you click. We may use cookies, pixel tags, web beacons, clear GIFs or other similar tools on our site or in our email messages to assist us in collecting and analysing such information.

We use this information to provide better, more relevant content on our site, to measure the effectiveness of advertisements, to identify and fix problems, and to improve your overall experience on our site. We may also engage one or more third-party service providers to provide online advertisements on our behalf. They may use a pixel tag or other similar technology to collect information about your visits to sites, and they may use that information to send you targeted advertisements.

If you do not want information collected through the use of these technologies, there is a simple procedure in most browsers that allows you to automatically decline many of these technologies, or to be given the choice of declining or accepting them. For more information visit https://www.networkadvertising.org/

If you reside in the European Union or other jurisdiction that requires us to obtain your consent to use cookies on our sites, then you will have an opportunity to manage your cookie preferences on the sites; except that certain cookies are required to enable core site functionality, and you cannot choose to disable those cookies.

Purpose and Legal Ground:

SNG Barratt uses this data to improve the quality and functionality of websites and services and to help identify and fix site stability issues and other usability problems as quickly as possible.

The legal ground for processing this analytical information is our legitimate interest in understanding how our customers interact with our websites so we can enhance the user experience and functionality of our websites.

Third-party providers of analytics and similar services we use:
Google:

Google Analytics is used to track site statistics and user demographics, interests and behaviour on our websites.

Google Search Console is used to help understand how our website visitors find our websites and to improve our search engine optimisation.

Google Tag Manager is used to help manage the various analytics services and cookie and pixel tag technologies deployed to measure usage of our websites.

For more information about how this analytics information may be used, how to control the use of your information, and how to opt-out of having your data used by Google Analytics visit https://tools.google.com/dlpage/gaoptout

Hotjar:

Hotjar web analytics is used to help us measure and evaluate site usage behaviour by tracking and analysing mouse movement and clicks, keystrokes (excluding personally identifiable information), scrolling activity, pages visited and actions taken on our websites.

We recommend you carefully review HotJar’s Privacy Policy available at https://www.hotjar.com/legal/policies/privacy

You can opt-out of having your behaviour tracked by Hotjar for all websites by visiting https://www.hotjar.com/legal/compliance/opt-out

Microsoft Azure Application Insights:

Microsoft Azure Application Insights is used to help us measure and evaluate site performance by identifying bottlenecks and to assist with diagnosing and troubleshooting issues to improve user experience.

Social Networks:

Third-party social networks that provide interactive plug-ins or social networking features on our websites may use cookies or web beacons or other methods to gather information regarding your use of our websites e.g. to allow you to “like” a page on Facebook or Google.

The use of such information by a third party depends on the privacy policy available on that social network’s website, which we recommend you to carefully review. Such third parties may use these cookies or other tracking methods for their own purposes by relating information about your use of our site with any of your Personal Information that they may have. We may also obtain analytics information from social networks that help us measure the effectiveness of our content and advertisements on social networks e.g. views and clicks.

SHARING OF PERSONAL INFORMATION

We do not rent or sell your information to anyone. We may share your information with third parties who provide services to SNG Barratt such as supporting and improving our services, promoting our services, processing payments or fulfilling orders. These service providers will only have access to the information necessary to perform these limited functions on our behalf and are required to protect and secure your information.

Third-party Service Providers:

SNG Barratt uses cloud services from Mandrill and MailChimp to assist in sending emails. Those services track the activities associated with these emails, such as whether they were opened, whether links in the emails were clicked on, and whether purchases were made following clicks on those links. SNG Barratt uses this data to analyse the level of engagement with its emails.

SNG Barratt uses other third-party service providers to conduct surveys, process payments, ship purchased products to customers and to help us better understand usage of our websites and services.

Other disclosures:

We may disclose personal data about you to others:

  • if we have your valid consent to do so
  • to comply with our statutory, regulatory and legal obligations
  • to enforce any of our terms and conditions or policies
  • as necessary to pursue available legal remedies or defend legal claims

We may also transfer your personal data to an affiliate, a subsidiary or a third party in the event of any reorganisation, merger, sale, joint venture, assignment, transfer or other disposition of all or any portion of SNG Barratt’s business, assets or stock, including, without limitation, in connection with any bankruptcy or similar proceeding, provided that any such entity that we transfer personal data to will not be permitted to process your personal data other than as described in this Privacy Policy without providing you notice and, if required by applicable laws, obtaining your consent. 

TRANSFER OF PERSONAL INFORMATION

SNG Barratt is a global business and all SNG Barratt companies are required to follow the privacy practices set forth in this Privacy Policy.

The personal data that we collect from you may be transferred to, and stored at, a location outside the European Economic Area (“EEA”). It may also be processed by staff operating outside the EEA who work for us or for one of our suppliers. Where we transfer your personal data outside the EEA, we will ensure that there are adequate protections in place for your rights, in accordance with Data Protection Laws. By submitting your personal data, and in providing any personal data to us, you agree to this transfer, storing or processing. We will take all steps reasonably necessary to ensure that your information is treated securely and in accordance with this Privacy Policy.

SECURITY OF PERSONAL INFORMATION

SNG Barratt is committed to safeguarding the collection, transmission and storage of the data we collect. We employ reasonable protection for your information that are appropriate to its sensitivity. No system is 100% secure. We do not guarantee or warrant the security of the information you share with us and we are not responsible for the theft, destruction, loss or inadvertent disclosure of your information or content.

SNG Barratt websites use industry standard Secure Sockets Layer (SSL) technology to allow for the encryption of personal information and are registered with site identification authorities so that your browser can confirm SNG Barratt’s identity before any personally identifiable information is sent. Please check the validity of any websites you connect to using secure communications.

To help ensure that these measures are effective in preventing unauthorized access to your private information, you should be aware of the security features available to you through your browser. You should use a security-enabled browser to submit your credit card information and other personal information. Please note that if you do not use a SSL-capable browser, you are at risk for having data intercepted.

Most browsers have the ability to notify you if you change between secure and insecure communications, receive invalid services identification information for the website you are communicating with, or send information over an unsecured connection. We recommend that you enable these browser functions to help ensure that your communications are secure.

Disclaimer

While SNG Barratt continues to work hard to protect your personal information, no data transmission over the Internet can be guaranteed to be absolutely secure, and SNG Barratt cannot ensure or warrant the security of any information you transmit to SNG Barratt. Transmitting personal information is done at your own risk.

RETENTION OF PERSONAL INFORMATION

We will retain your personal data as long as your SNG Barratt account is considered to be active and in order to meet our legal, statutory and regulatory obligations. In addition, see below under “Your Rights” for a description of your right of erasure.

Our need to use your personal information will be reassessed on a regular basis and after it is no longer necessary for us to retain your personal information, we will dispose of it in a secure manner.

YOUR RIGHTS

If you reside in the European Union, you have the right under the General Data Protection Regulation to request from SNG Barratt access to and rectification or erasure of your personal data, data portability, restriction of processing of your personal data, the right to object to processing of your personal data, and the right to lodge a complaint with a supervisory authority. If you reside outside of the European Union, you may have similar rights under your local laws.

To request access to or rectification, portability or erasure of your personal data, or the deletion of your SNG Barratt account, contact the Data Protection Officer.

If you live in the European Union and you wish to exercise your right to restriction of processing or your right to object to processing, contact the Data Protection Officer.

If you do not live in the European Union but you believe you have a right to restriction of processing or a right to object to processing under your local laws, contact the Data Protection Officer.

Contact details for SNG Barratt’s Data Protection Officer:

Data Protection Officer
SNG Barratt Group Ltd
The Heritage Building
Stourbridge Road
Bridgnorth
Shropshire
WV15 6AP
United Kingdom

privacy@sngbarratt.com